Logo
Three lockups. One accent. Never re-stroke, never re-color the mark outside the tokens.
Clear space
Always leave clear space equal to the height of the mark's stem on every side of any lockup. Do not crop, rotate, or place typography inside the clear space.
Minimum size
Horizontal lockup: 120px wide. Stacked lockup: 96px wide. Mark alone: 20px. Below these sizes the strokes lose definition. Swap to the mark-only version.
Color
Six tokens. Cobalt owns the identity, volt is the single accent, siren is alert-only.
Primary background & mark color. Owns the identity.
Secondary blue surfaces, footer, layered blocks.
Single accent. Highlights, CTAs, key words. Never long-form background.
Warm off-white. Neutral surface for reading blocks.
Near-black. Body text, borders, buttons.
Reserved for alerts and the top status bar. Never decorative.
Typography
Display shouts. Body reads. Labels quietly file everything.
Display
Bebas Neue
DRINK TANK
DIFFERENT VOICES. DIFFERENT TASTES.
Always uppercase. Tracking 0.02em. Never italic, never lowercase.
Body
Inter
Every episode, one operator sits down for a real conversation about what's actually selling and what's hype.
Weights 400 / 500 / 700. Never exceed 65ch line-length in long-form.
Labels
JetBrains Mono
What the show is about
On air · Episodic
Newsletter open
11px, tracking 0.22em, always uppercase. Used for labels and metadata.
Ticker
Segments rotate volt → paper → deep-cobalt. Never two of the same tone in a row.
55s loop · pauses on hover · reduced-motion disables scroll
Voice
Operator-first. Specific over sweeping. Never over-promise before we've shot.
Do
- Talk about the shelf, the P&L, the formulation. The actual work.
- Use category-specific nouns (NA spirits, functional soda, hop water).
- Reference real broadcast state: on air, in the booth, upcoming.
Don't
- Claim episode counts, guest names, sponsor logos, or download stats you can't back up.
- Use hype words: revolutionary, disruptive, game-changing, best-in-class.
- Describe the show as podcast-in-general. It's long-form, one guest, no filler.
Press & media kit
For editors, bookers,
and partners.
Grab the assets. Send us the coverage.
Press inquiries · press@drinktank.show