Brand Purpose
A podcast where different voices share different tastes.
Purpose
Drink Tank is a podcast where different voices share different tastes. Real conversations, uncensored and unfiltered.
Personality
- Bold
- Authentic
- Approachable
- Curious
- Conversational
Primary Logo & Variations
Four lockups. One accent. Never re-stroke, never re-color the mark outside the tokens.
Clear space
Minimum clear space equals the height of the bubble dot above the microphone on every side of any lockup. Do not crop, rotate, or place typography inside the clear space.
Minimum size
Print: 25mm wide. Digital: 120px wide. Mark alone: 20px. Below these sizes the strokes lose definition — swap to the abbreviated DT POD mark.
Our Mark System in Action
One mark, five surfaces. Each context uses the lockup that reads at its scale.
Podcast App
Square tile · rounded
Cover Art
Square wordmark
Social Badge
Circular stamp
Avatar
DT POD mark
Episode Graphic
Bottle + waveform
Color
Primary Blue owns the identity. Lime is the single accent. Never invent a new hue.
Primary background & mark color. Owns the identity.
Secondary blue surfaces, footer, layered blocks.
Single accent. Highlights, CTAs, key words. Never a long-form background.
Primary surface for reading blocks and cards.
Neutral surface. Rules, muted panels, table rows.
Near-black. Body text, borders, buttons.
Typography
Display shouts. Body reads. Labels quietly file everything.
Display
Anton
DRINK TANK
DIFFERENT VOICES. DIFFERENT TASTES.
Regular (all caps). Tracking 0.02em. Wordmarks, headlines, bold statements.
Body
Montserrat
Every episode, one operator sits down for a real conversation about what's actually selling and what's hype.
Regular / Medium / SemiBold / Bold. Body copy, captions, subheadings, and UI.
Labels
JetBrains Mono
What the show is about
On air · Episodic
Newsletter open
11px, tracking 0.22em, always uppercase. Used for labels and metadata.
Do / Don't
Approved colors and proportions only. Any deviation weakens the mark.
Icon / Mark Usage
The microphone–liquid icon is a versatile hero mark. Use it to lead communications at any size.
Extra Large
128px +
Hero use — covers, banners, key art.
Large
64 – 127px
Profile images and feature placements.
Medium
32 – 63px
Navigation, buttons, small graphics.
Small
16 – 31px
Dense interfaces and inline indicators.
Extra Small
≤ 15px
Use only when legibility is clear at tiny sizes.
Ticker
Segments rotate volt → paper → deep-cobalt. Never two of the same tone in a row.
55s loop · pauses on hover · reduced-motion disables scroll
Voice
Operator-first. Specific over sweeping. Never over-promise before we've shot.
Do
- Talk about the shelf, the P&L, the formulation. The actual work.
- Use category-specific nouns (NA spirits, functional soda, hop water).
- Reference real broadcast state: on air, in the booth, upcoming.
Don't
- Claim episode counts, guest names, sponsor logos, or download stats you can't back up.
- Use hype words: revolutionary, disruptive, game-changing, best-in-class.
- Describe the show as podcast-in-general. It's long-form, one guest, no filler.
Press & media kit
For editors, bookers,
and partners.
Grab the assets. Send us the coverage.
Press inquiries · press@drinktank.show